AdUp Technology
Badge: ⚠️ Caution
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AdUp Technology
| Feld | Wert |
|---|---|
| Group / Parent Service | Native Advertising |
| Badge | ⚠️ Caution |
| Service Type | Parent service |
| Sub-service / Relationship Note | [not documented] |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | datenschutz@aduptech.com |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- Risk Indicators:
- Cross-publisher native ad profiling; own-purpose data use
Reasoning & Sources
Key Facts: AdUp Technology (Axel Springer group) is a native advertising network with cross-publisher performance marketing and retargeting functionality (RF1). German company; EU data processing.
Quellen:
- AdUp Privacy Policy (aduptech.com/datenschutz)
- Axel Springer Privacy Statement.
Processing Purposes (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
No review required.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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