Amazon advertising
Badge: ⚠️ Caution
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Amazon advertising
| Feld | Wert |
|---|---|
| Group / Parent Service | Amazon Advertising |
| Badge | ⚠️ Caution |
| Service Type | Parent service |
| Sub-service / Relationship Note | Parent service |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | privacy@amazon.de |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF2 — High-risk third-country exposure without meaningful mitigation
- Risk Indicators:
- Own-purpose data use (advertising); cross-publisher audience building; high-risk international transfers
Reasoning & Sources
Key Facts: Amazon's advertising platform uses purchase behaviour, search history, and cross-publisher signals for its own advertising ecosystem — the definition of RF1. Amazon DSP enables advertisers to target audiences built from Amazon's proprietary shopper data. US company; US transfer (RF2). Amazon Advertising EU entity; DPF participation.
Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.
Quellen:
- Amazon Advertising Privacy Notice (advertising.amazon.com/resources/ad-privacy)
- Amazon Privacy Notice (amazon.com/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ)
- Amazon Advertising Terms.
Processing Purposes (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
No review required.
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