BIDSWITCH
Badge: ⚠️ Caution
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BIDSWITCH
| Feld | Wert |
|---|---|
| Group / Parent Service | Native Advertising |
| Badge | ⚠️ Caution |
| Service Type | Parent service |
| Sub-service / Relationship Note | [not documented] |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | privacy@bidswitch.com |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF3 — Broad onward sharing for others' own purposes
- Risk Indicators:
- Cross-publisher audience data sharing; opaque onward sharing for advertising
Reasoning & Sources
Key Facts: BIDSWITCH is an ad-exchange matching service (Improve Digital/Equativ group) that synchronises cookie IDs and audience data across multiple DSPs and SSPs for programmatic advertising. This constitutes both cross-publisher audience aggregation (RF1) and sharing for others' own advertising purposes (RF3). EU-based (Improve Digital International, Amsterdam) is a mitigating factor.
Quellen:
- BIDSWITCH Privacy Policy (bidswitch.com/privacy-policy)
- Improve Digital Privacy documentation.
Processing Purposes (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
No review required.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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