DataXu
Badge: ⚠️ Caution
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DataXu
| Feld | Wert |
|---|---|
| Group / Parent Service | Roku (formerly DataXu) |
| Badge | ⚠️ Caution |
| Service Type | Parent service |
| Sub-service / Relationship Note | Rebranded — DataXu acquired by Roku Oct 2019; now operates as Roku OneView |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | privacy@roku.com |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- Keine
- Risk Indicators:
- [not documented]
Reasoning & Sources
Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.
Quellen:
- Roku DataXu acquisition announcement (Roku press release
- Oct 2019)
- Roku Privacy Policy (roku.com/en-gb/legal/privacy-policy)
- Roku OneView platform documentation.
Processing Purposes (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
No review required.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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