emetriq
Badge: ⚠️ Caution
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emetriq
| Feld | Wert |
|---|---|
| Group / Parent Service | Native Advertising |
| Badge | ⚠️ Caution |
| Service Type | Parent service |
| Sub-service / Relationship Note | [not documented] |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | datenschutz@emetriq.de |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- Risk Indicators:
- Cross-publisher audience targeting; own-purpose data use
Reasoning & Sources
Key Facts: emetriq (Norddeutsche Medien / Hamburg) is a programmatic DMP and DSP operating a cross-publisher audience targeting platform using data aggregated across its publisher network for advertising (RF1). German company (EU) is positive for transfer risk, but the cross-publisher profiling model triggers Caution.
Quellen:
- emetriq Privacy Policy (emetriq.de/datenschutz), emetriq platform documentation.
Processing Purposes (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
No review required.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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