Tpps

HubSpot

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HubSpot

FeldWert
Group / Parent ServiceHubSpot
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Service TypeParent service
Sub-service / Relationship NoteParent service
Infrastructure Only?No
Contact (DPO / Privacy)privacy@hubspot.com
Assessment Date06/08/2026
Versionv2 (06/08/2026) | v1: 22/06/2026

Badge & Risk Assessment
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  • Red Flags:
    • Keine
  • Risk Indicators:
    • Limited own-purpose data use; high-risk international transfers (US)
Reasoning & Sources

Key Facts: HubSpot's tracking code (HubSpot Tracking Code / Beacon) collects visitor IP addresses, online identifiers, and behavioural data. HubSpot's own Privacy Policy explicitly states this data may be used for 'Breeze Intelligence' (HubSpot's commercial B2B intent data product) — a form of own-purpose data use beyond pure processing (A=1). This is not enabled by default for all accounts but is disclosed as a product feature. Controllers can opt out of intent-data sharing. US company; DPF and SCCs. Robust DPA publicly available. Comprehensive GDPR features (consent tracking, deletion tools, data subject rights). No advertising profiling of visitors for HubSpot's own advertising.

Quellen:

  • HubSpot Privacy Policy (legal.hubspot.com/privacy-policy)
  • HubSpot DPA (legal.hubspot.com/dpa)
  • HubSpot Tracking Code documentation
  • HubSpot Data Transparency Report.
Processing Purposes (Consenter)
  • Improve the service
  • Support marketing analytics
  • Receive marketing offers
  • Receive personalised marketing offers
Notification & Objection Status
  • TPP Notified?: Not yet notified
  • Decision Contested?: [not documented]

Review Required

No review required.

Shape Consenter Together

Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.

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