Badge: ⚠️ Caution
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| Feld | Wert |
|---|---|
| Group / Parent Service | |
| Badge | ⚠️ Caution |
| Service Type | Parent service |
| Sub-service / Relationship Note | Parent service |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | privacy@pinterest.com |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- Risk Indicators:
- Own-purpose data use (advertising); problematic profiling; restrictive or manipulative consent mechanisms
Reasoning & Sources
Key Facts: Pinterest profiles users for personalised advertising by default, relying on legitimate interest as its legal basis. Following the CJEU ruling in C-252/21 (Bundeskartellamt, Jul 2023), legitimate interest cannot justify personalised advertising profiling. NOYB filed a GDPR complaint with French CNIL (Oct 2024) directly invoking this CJEU ruling, arguing Pinterest's advertising LI basis is invalid. NOYB additionally found Pinterest failed to respond adequately to data access requests (Art. 15 GDPR). Pinterest Europe Ltd. (Dublin) is EEA controller; data processed in the US.
Quellen:
- Pinterest Privacy Policy (policy.pinterest.com/en/privacy-policy)
- NOYB Pinterest complaint (Oct 2024, noyb.eu/en)
- CJEU C-252/21 (Jul 2023, curia.europa.eu).
Processing Purposes (Consenter)
- Support marketing analytics
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
No review required.
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