Badge: ⚠️ Caution
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| Feld | Wert |
|---|---|
| Group / Parent Service | Native Advertising |
| Badge | ⚠️ Caution |
| Service Type | Parent service |
| Sub-service / Relationship Note | [not documented] |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | RedditPrivacy@reddit.com |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF2 — High-risk third-country exposure without meaningful mitigation
- Risk Indicators:
- Own-purpose data use (advertising); cross-publisher audience building; high-risk international transfers
Reasoning & Sources
Key Facts: Reddit's advertising pixel tracks conversions and builds Custom Audiences using cross-site data for Reddit's own advertising platform (RF1). US company; US transfer (RF2). Reddit went public in 2024; advertising revenue model confirmed.
Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.
Quellen:
- Reddit Privacy Policy (reddit.com/policies/privacy-policy)
- Reddit Ads documentation
- Reddit Pixel Terms.
Processing Purposes (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
No review required.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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