Salesforce Audience Studio
Badge: ⚠️ Caution
This work is licensed under CC BY-SA 4.0
Salesforce Audience Studio
| Feld | Wert |
|---|---|
| Group / Parent Service | Salesforce |
| Badge | ⚠️ Caution |
| Service Type | Sub-service |
| Sub-service / Relationship Note | Sub-service of Salesforce |
| Infrastructure Only? | No |
| Contact (DPO / Privacy) | [not documented] |
| Assessment Date | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risk Assessment
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF3 — Broad onward sharing for others' own purposes
- Risk Indicators:
- Own-purpose data use; opaque onward data sharing; high-risk international transfers
Reasoning & Sources
Key Facts: Salesforce Audience Studio (formerly Krux DMP) is a data management platform that collects cross-publisher audience data and enables sharing with advertising partners for their own targeting. This constitutes both own-purpose cross-service profiling (RF1) and onward sharing for others' purposes (RF3). US company; transfers to US (RF2).
Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.
Quellen:
- Salesforce Audience Studio documentation (help.salesforce.com)
- Salesforce Privacy Statement (salesforce.com/company/privacy).
Processing Purposes (Consenter)
- Support marketing analytics
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Notification & Objection Status
- TPP Notified?: Not yet notified
- Decision Contested?: [not documented]
Review Required
- No DPO / privacy contact documented.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
Last updated on